In the fast-paced world of fashion, consumers often wonder: What brand is OEM? This query reflects a growing curiosity about the hidden supply chains powering global apparel giants. OEM stands for Original Equipment Manufacturer—a factory that produces products for another company to brand and sell as their own. Far from being a single “brand,” OEM represents the backbone of the industry, where major labels like Nike, Adidas, and H&M outsource production to specialized factories for efficiency and scale. If you’re searching for transparency in clothing manufacturing, you’re in the right place. In this guide, we’ll break down the search intent behind “what brand is OEM,” spotlight key brands and their OEM partners, and explore why China dominates as a manufacturing powerhouse. Plus, discover how Newasia Garment Co., Ltd., a 39-year veteran in Chinese apparel production, stands out among peers—offering unmatched quality, service, and expertise for your brand’s needs
What does “brand is OEM” mean?
When someone asks “what brand is OEM?” they’re asking which consumer brands use OEM (Original Equipment Manufacturer) production rather than making everything in-house.
- OEM model: Brand A controls design, specification, quality standards, and marketing, but outsources physical production to Factory X. The factory is paid to produce garments to the brand’s specs; the finished pieces are labeled and sold under Brand A.
- Why brands do it: OEM lets brands scale fast, keep capital investment low, tap specialized factories, and optimize supply chains for cost and speed.
In short: being “OEM” isn’t a sign of lower quality—it’s how most large apparel companies operate. What matters is which manufacturers they work with and how they manage quality, compliance, and IP.
Major Brands and Their OEM Factories: The Hidden Powerhouses
Many iconic clothing brands rely on OEM factories to maintain quality at scale. These partnerships allow brands to focus on design and marketing while leveraging expert production. Here’s a spotlight on some top players:
- Nike: As a sportswear leader, Nike partners with massive OEMs like Pou Chen Group (Taiwan-based but with extensive Chinese operations) and Yue Yuen Industrial Holdings. These factories produce millions of sneakers and apparel annually, emphasizing durable materials and innovative tech like Flyknit.
- Adidas: Similar to Nike, Adidas sources from OEM giants such as Crystal Group (Hong Kong/China) and Eclat Textile (Taiwan/China facilities). Their focus? High-performance fabrics for athletic wear, with factories handling everything from dyeing to assembly.
- H&M: This fast-fashion behemoth works with over 700 OEM suppliers, many in China’s Guangdong province, like Newasia Garment Co.,Ltd. These factories excel in quick-turnaround cotton and sustainable blends, producing trendy basics at volume.
- Zara (Inditex): Zara’s ultra-fast supply chain leans on OEMs like Textil Santanderina and Chinese firms such as Shandong Ruyi. Speed is key here—factories in China can complete production of a range of products within weeks. Newasia Garment Co., Ltd. is also a Zara partner.
- Levi’s:For Levi’s, the iconic denim brand, its OEM partners include Newasia Garment Co., Ltd. in China, a company known for its precise washing process and patterns that meet the brand’s standards.
These examples highlight a trend: China hosts over 60% of global OEM clothing production, thanks to its ecosystem of skilled labor and infrastructure. But with so many options, how do you choose the right partner?
OEM vs ODM: What is the difference?
Over time as Chinese OEM manufacturers have worked with foreign customers, their design capabilities have increased.
These manufacturers can design practical products your customers want.
This is ODM (Original Design Manufacturer). The factory provides design services in addition to the standard manufacturing of your products.
As OEM services grow, better manufacturers are more in tune with the needs of their customers in foreign markets.
Many OEM manufacturers are moving from general manufacturing to ODM. There are a few reasons why:
- ODM reduces uncertainty in the final product due to competitive production technology and competitive raw materials;
- They move their long-term growth plans to the upward sides of the smile curve. OBM increases on the right; ODM increases on the left.
This means the “growing pains” of the OEM factory are minimized. They can focus on strengths almost exclusively while minimizing any elements that are a liability.
This is great. What does it mean for you, the buyer, and your products?
It means a great deal. So much that ODM may be the optimal solution for you.
Which major brands use OEM manufacturing?
Almost every global apparel brand relies, at least partially, on OEM contract factories. Below are common brand categories and the manufacturing regions you’ll typically find them in. (Note: brands often use many countries and many suppliers — this is a high-level overview.)
Typical brand → manufacturing regions
- Fast fashion (Zara, H&M, Forever 21) — China, Bangladesh, Turkey, Morocco, India, Vietnam
- High-volume basics & casual (Uniqlo, Gap, Old Navy) — China, Vietnam, Bangladesh, India, Indonesia
- Denim & heritage (Levi’s, Wrangler) — Turkey, India, Mexico, China
- Sportswear (Nike, Adidas, Puma) — Vietnam, China, Indonesia, Cambodia
- Premium / designer labels — mix of Europe, Turkey, China, or specialized mills for high-end fabrics
Newasia Garment Co.,Ltd. are also a partner of brands such as American Eagle Outfitters, Uniqlo, Gap, Levi’s, and Lee. For customized OEM services, please contact us.
China’s role: why it remains central to OEM apparel
China still dominates apparel in many ways:
- Complete ecosystem — mills, trims, hardware, washing and finishing houses are in close proximity.
- Skilled workforce & technical know-how — rapid adoption of laser, ozone, and automated processes.
- Quality control systems & compliance maturity — long history of working with global brands.
- Logistics & export infrastructure — reliable sea/air export networks.
- Flexible MOQs & rapid sample cycles — newer factories can support startups and big buyers alike.
If you are building a brand and ask “what brand is OEM and can I get similar production?” — the answer often is yes, by partnering with a proven Chinese OEM like Newasia Garment Co., Ltd. .
Why China is the Ultimate Hub for Clothing Manufacturing: Key Advantages
As the world’s manufacturing superpower, China offers unparalleled edges for clothing OEMs—especially for brands seeking quality without compromise. Here’s why it’s the go-to destination:
1. Cost Efficiency and Scale
China’s economies of scale drive down costs by 20-30% compared to alternatives like the US or Mexico, thanks to vast production capacities (factories handling 100,000+ units monthly) and low labor rates without sacrificing output. This means faster prototyping and bulk orders at competitive prices.
2. Superior Quality and Innovation
Don’t let stereotypes fool you—Chinese factories lead in quality control, with ISO-certified processes and advanced tech like automated sewing and 3D modeling. Proximity to raw material hubs (e.g., cotton from Xinjiang) ensures premium fabrics and consistent results, meeting global standards like OEKO-TEX for eco-friendliness.
3. Speed and Supply Chain Reliability
With world-class logistics (e.g., ports in Shanghai handling 40% of global trade), turnaround times are lightning-fast—2-4 weeks for samples vs. months elsewhere. Plus, a workforce of 20 million+ skilled artisans guarantees reliability.
4. Exceptional Service and Customization
Chinese manufacturers prioritize client relationships, offering end-to-end services from design to shipping. Attitudes emphasize flexibility—quick revisions, 24/7 communication, and tailored solutions—fostering long-term partnerships.
In short, China’s blend of affordability, excellence, and responsiveness makes it ideal for OEM clothing. But amid fierce competition, one name rises above: Newasia Garment Co., Ltd.
Why Newasia Garment Co., Ltd. is a credible OEM partner
Newasia Garment Co., Ltd. is a China-based OEM & ODM clothing manufacturer with 39 years’ experience producing apparel for global retailers and private labels. We specialize in end-to-end services: fabric sourcing, tech packs, sampling, cut-and-sew, washing/finishing, QA and global logistics.
What sets Newasia apart:
- Factory-level transparency: in-house production lines and traceable supply chain.
- Compliance & certifications: ISO, BSCI and multiple social & environmental audits.
- Flexible MOQ: from 100 pcs for many categories—ideal for startups testing SKUs.
- Specialized capabilities: denim washing, performance fabrics, embroidery, chenille, laser finishes.
- Proven brand experience: long-term OEM manufacturing for large retailers and private labels.
- On-time delivery: structured planning and ERP driven production scheduling.
If you want to launch a brand with professional-grade production, Newasia can help you match the manufacturing standards you see behind well-known OEM brands.
Newasia Garment Co.,Ltd.: Your Solution to Common Manufacturing Pitfalls
Based on real industry pain points, we deliver exactly what brands need:
• True Fit & Quality
Advanced pattern making + strict QC prevent sizing issues and fabric failures
• Speed & Flexibility
From 100pcs MOQ to bulk orders, with 15-30 day production and 7-day reorders
• Sustainable & Certified
OEKO-TEX, BSCI, and organic materials meet modern standards
• Global Experience
Trusted by Levi’s, Lee, AEO with smooth shipping to US/EU worldwide
We solve the real problems that cause returns – poor quality, wrong sizing, and delayed deliveries.
Why Choose Newasia Garment Co.,Ltd. as Your Custom Clothing Manufacturer?
39 years of experience
Founded in 1986, Newasia Garment Co.,Ltd. is one of China’s leading custom clothing manufacturers. We have a deep understanding of production processes, design needs, and industry trends, enabling us to consistently deliver high-quality,innovative products.
R&D and Design
Innovation is at the heart of whatwe do. Our R&D team workstirelessly to bring market-leading products to life. Fromfabric research to garmentdesign, we stay ahead of thecurve by continuously exploringnew trends and materials.
Sustainable Production
We are committed to sustainable production and prioritize environmental protection. Our production processes minimize waste, reduce energy consumption, and use environmentally friendly materials whenever possible.
Self-Owned Factory
Our factory is equipped with multiple advanced automated equipment, 12,000 skilled employees, a daily production capacity of over 100,000 pieces, 140 production lines, and fast turnaround
Small-Batch Customization
Our fully equipped factory can handle small-batch clothing orders with quick delivery,offering high flexibility. This makes us an ideal partner for startups or businesses with unique customization needs.
Complete Industrial Chain
We have a complete industrial chain from yarn to garments,which enables us to maintain strict quality control at every stage of manufacturing, shorten delivery time, while meeting customers’ specific requirements.
From Factory to You, Cut Out the Middleman
- Say goodbye to the waiting game with direct communication.
- Work directly with the team to create custom products to your exact needs.
- No middlemen means no markup—just direct, cost-effective pricing.
- No guesswork—get a clear view of your costs and progress.
We can provide
We are a clothing manufacturing group that focuses on producing high-quality clothing and adhering to the concepts of environmental protection and sustainable development.
Fully custom garments, designed and produced to your specifications by a trusted clothing manufacturer.
Jackets | Denim | streetwear | Sports wear | And more
MOQ: Starts at 300 pieces per model/color
Personalize our premium blank apparel with prints, embroidery, labeling, and more, from a reliable garment manufacturer.
MOQ: 100 pieces per model/color.
High-quality, ready-to-brand apparel Made in China in our clothing manufacturer for startups for premium garments.
No MOQ | No minimum quantities
Why Choose Newasia Garment Co.,Ltd.
✅ Flexible MOQ –We accept a minimum order quantity of 100 pieces, allowing you to quickly test the market.
✅ Factory-Direct Pricing – We own our production lines, so you don’t pay middleman markups.
✅If a product becomes a hot seller, we can quickly reorder within 7-10 days to ensure uninterrupted sales.
✅We produce a wide variety of products in small batches, eliminating inventory risk.
✅Like Shein, we help you build a supply chain that supports small orders and fast returns.
✅Global Shipping – Experience with international logistics and customs
✅Custom tags and packaging options for bulk buyers, full customization of washes, embroideries and trims to meet your unique needs.
✅Flexible low MOQ for boutique brands + large-scale capacity for wholesalers
✅Trusted by top denim brands worldwide (Levi’s, Lee, Diesel, AEO)
✅Production scale – 140 lines, 12,000 workers, 15–30 day lead time
✅ Wide Fabric R&D and procurement – Organic cotton, recycled polyester, stretch denim, and performance blends.
✅ Private Label Services – Labels, hangtags, packaging tailored to your brand identity.
✅ Size Inclusivity – Full range from petite to plus-size.
✅ Sustainability Certifications – International quality standards – BSCI, OEM/ODM ISO14001 manufacturing certified, organic cotton and sustainable processes
✅ Reliable Lead Times – For in-stock items: ships worldwide within 3–7 days，For custom orders: production lead time 15–30 days
✅ Fast Lead Times – Ready-to-ship stock jeans + made-to-order production.
✅ Global Shipping – FOB and DDP options to the US, EU, and worldwide.
Clothing Manufacturer – Customized Clothing Solutions For Every Concept
We deliver fully integrated, end-to-end apparel manufacturing that seamlessly blends design intent with technical execution. Our in-house fabric R&D lab develops proprietary textiles—from advanced performance blends to sustainable cottons and recycled polymers—ensuring material innovation aligns with your brand’s aesthetic and functional needs.
Through precision pattern engineering and fabric mapping, we create tailored through relaxed silhouettes optimized for drape, movement, and consistency. Each collection is supported by comprehensive development services: tech pack preparation, size grading, garment dyeing, custom washes, and specialty finishes. With full control over the entire supply chain—from yarn to final garment—we guarantee quality, scalability, and brand integrity across every piece we produce.
Trusted Certificates：
Trusted by Global Clients
custom high-end clothing
1. Key Manufacturer for leading global streetwear brands
2. 90% repeat clients, 30% partnerships over 10 years
1. Annual output of 30 million pcs
2. Intelligent supplier management system
1. Over 200 premium fabric options
2. Service of 500 + brands, 1500 + Annual Designs
1. MOQ from 100 pcs per color
2. Fast reorders & quick delivery
What Printing Methods Do We Use in Our OEM Clothing Manufacturing Process?
See how we print your clothing here
Ideal for large, complex designs but is only compatible with light fabrics such as polyester.
A top choice for consumers looking for bulk printing designs in a short amount of time.
Best for high-quality, photo-realistic, and colorful designs. It is particularly suited for promotional events, novelty gifts, etc.
For high-quality mass production, this is an excellent choice. But it may not be suitable for every type of printing.
Perfect for consumers who prefer small order quantities and want to experiment with various styles.
It can produce easy-to-maintain, low-cost, and prints that are compatible with all types of fabrics.
How Do We Guarantee the Quality
Our quality assurance begins with designing and planning, then continues through every step of the production and post-production inspections. Delivery is not an ending. We still offer money-back guarantee for quality issues.
When sourcing fabrics, we will check all related fabric certificates from our suppliers.
We make sure the fabric is well pre-washed to meet the standards before cutting.
All our workers are well-trained and have many years of experience in the garment industry. They are all local workers with high stability.
Our quality team will follow SOPs to conduct five times of quality checks before shipping.
Comparison table — OEM factory vs. brand-owned manufacturing vs. buying from vendors
| Question | Buy from a General Vendor | Work with an OEM Factory (direct) | Brand-Owned Factory |
|---|---|---|---|
| Customization | Low | High | Highest |
| Unit cost | Medium–High (markup) | Lower (factory pricing) | Varies (high capex) |
| MOQ | Low (but limited choice) | Flexible (100+) | Depends (high) |
| Transparency | Low | High | Highest |
| IP protection | Risk of opacity | Can be contractually protected | Full control |
| Speed to scale | Limited | Fast | Very fast (if high capex) |
| Compliance control | Limited | Auditable | Direct |
| Best for | Quick resell, retail arbitrage | Private label / brand building | Large brands with capital |
Frequently Asked Questions (FAQ)
Q: Are OEM clothes lower quality than branded items?
A: Not necessarily. Many global brands use the same OEM factories. Quality depends on the factory’s capabilities and the brand’s QA requirements. The difference is how strictly specifications are enforced.
Q: Can a start-up access the same factories that make big brands?
A: Yes—many factories accept private label orders. The key is a professional tech pack, realistic MOQ expectations, and verified payment/contract terms.
Q: How much should I expect to pay for OEM production?
A: Costs vary by product, fabric and order size. Simple tees may cost a few dollars each at scale; performance or denim items cost more. Request detailed quotes and freight terms to compare landed costs.
Q: What certifications should I ask from an OEM factory?
A: Common ones: BSCI / Sedex / WRAP / ISO9001 / OEKO-TEX / GOTS (for organic textiles). Also request worker safety and environmental documentation if sustainability is important to your brand.
Q: Is it safer to buy from a vendor rather than a factory?
A: Vendors can be easier for one-off buys, but they add margin and reduce transparency. For real brand building and predictable quality, direct factory (OEM) relationships are better.
Q: How do I protect my designs and IP with an OEM?
A: Use NDAs, detailed tech packs, watermark designs on samples, work with reputable factories, and consider contractual penalties for IP breach.
Conclusion — answering: “what brand is OEM” and what it means for you
When people ask “what brand is OEM?”, they’re really asking who is making the clothes and whether the same level of quality can be accessed by others. The practical reality is: OEM is the backbone of the apparel industry. Big brands schedule factories, audit them, and enforce strict standards — and the same factories can produce for private labels and startups.
If you want the quality, compliance, and scalability that big brands enjoy, the smartest path is to work with an experienced manufacturer that offers full OEM/ODM services, transparent compliance, and flexible MOQs.
Newasia Garment Co., Ltd. is built to be that partner — 39 years of manufacturing, end-to-end capabilities, and a proven record of delivering on quality and timelines.
Call to Action (CTA)
Ready to produce clothing to the same standards used by leading brands?
Contact Newasia Garment Co., Ltd. for a free consultation and factory quote. We’ll review your tech pack, suggest cost-optimizations, and provide a realistic lead time and MOQ plan.