Introduction
Pepe Jeans, founded in London in 1973, is one of the most recognizable denim brands in the world, known for its youthful spirit, premium fits, and European streetwear aesthetic. As consumers become increasingly curious about where their favorite denim brands are made, When boutique owners ask me, “How do I work with an OEM jeans factory to create Pepe Jeans-inspired styles?” — I know they’re looking for stylish denim that blends European heritage with modern fashion trends.
As a denim supplier, I’ve helped many clients create private label jeans collections inspired by Pepe Jeans’ iconic looks. Let’s go step by step.
What Makes Pepe Jeans Styles Unique
From my perspective, Pepe Jeans has earned its reputation for London-inspired streetwear denim. What sets their jeans apart is:
- Trendy European fits: slim, skinny, wide-leg, and flare.
- Creative washes: vintage fades, distressed finishes, bold color tones.
- Youthful branding: trims and details that appeal to fashion-forward buyers.
- Versatility: wearable across streetwear, casual, and semi-formal settings.
Pepe Jeans Global Production Network: Where Are Pepe Jeans Made?
Pepe Jeans’ manufacturing operations are a reflection of modern denim globalization — balancing European design with Asian production efficiency.
1. Asia: The Backbone of Denim Manufacturing
Asia remains the heart of Pepe Jeans’ manufacturing network, especially for denim products and mass-market styles. Key regions include:
| Country | Role in Production | Why It Matters |
|---|---|---|
| India | Home to Pepe Jeans India Ltd., its largest production hub. | Offers vertical integration from spinning to garmenting; strong denim infrastructure. |
| Bangladesh | Focused on large-volume denim and basics. | Competitive labor costs and improving compliance standards post-Rana Plaza. |
| China | Specializes in premium finishing, embroidery, and sustainable washing. | Mature supply chain and high-tech garment processing lines. |
| Pakistan | Source of top-quality denim fabrics. | Produces heavy-weight and vintage-wash fabrics used in premium jeans. |
| Vietnam & Cambodia | Emerging diversification hubs. | Attractive for low tariffs and flexible production. |
2. Europe: Design and Premium Capsule Production
Although most production is offshore, Pepe Jeans maintains small-batch operations in Turkey, Romania, and Portugal — primarily for limited collections and faster turnaround.
- Turkey: Renowned for high-end denim finishing and laser distressing.
- Portugal: Offers artisanal craftsmanship and sustainable wash innovations.
3. Africa: Growing Manufacturing Presence
In recent years, Pepe Jeans has experimented with sourcing from North Africa, including Morocco and Egypt, to shorten supply chains for the European market and reduce lead times.
The Origins of Pepe Jeans London: A Vision for Quality
Pepe Jeans London was founded in 1973 by three brothers, Nitin, Arun, and Milan Shah, in the vibrant streets of West London. What started as a humble denim stall quickly captured the attention of fashion-conscious Londoners. The Shah brothers recognized a gap in the market for high-quality, well-fitting jeans at affordable prices, and they were determined to fill it. This vision for quality was not just about the materials used but also the craftsmanship involved in making each pair of jeans.
From the beginning, Pepe Jeans London established itself as a brand that valued both style and substance. As the company grew, so did its need for reliable manufacturing partners who could meet their exacting standards.
What Is the Heritage and Manufacturing Background of Pepe Jeans?
Pepe Jeans started as a small stall on London’s Portobello Road in 1973 and evolved into a global denim powerhouse. The brand expanded production from local workshops to vertically integrated facilities in Europe, Asia, and North Africa. By controlling fabric sourcing, patternmaking, and final assembly in-house or through trusted partners, Pepe Jeans ensures design consistency, quality control, and competitive pricing—making it a go-to choice for mid-range and premium denim markets worldwide.
Founding Story and Evolution
Pepe Jeans was born when three brothers—Nitin, Arun, and Milan Shah—spotted a gap in the London market for high-quality, fashion-forward denim at accessible prices. Their Portobello Road stall quickly became a trend magnet, drawing rock stars and fashion editors alike. By the early 1980s, Pepe had launched its first standalone store and expanded into men’s, women’s, and children’s lines. Key milestones:
• 1973: First stall opens in Notting Hill, London
• 1980: Launch of the first full-price retail store
• 1990s: Entry into European and Asian markets
• 2000s: Acquisition by Capri Holdings, fueling global expansion
What Items Are Pepe Jeans Known For?
Over five decades, Pepe built a diverse portfolio:
• Skinny Jeans: High-rise, super-stretch styles for modern fits
• Straight & Slims: Timeless silhouettes with mid-weight denim
• Baggy & Relaxed: 90s revival with wide legs and dropped crotches
• Selvedge & Raw Denim: Limited-edition collections for denim enthusiasts
• Denim Jackets & Shirts: Coordinating tops with signature hardware
• Shorts & Culottes: Seasonal adaptations with frayed hems and custom washes
How Pepe Jeans Manufactures Its Denim
Pepe Jeans combines European design sensibilities with globally distributed production processes.
A typical manufacturing process includes:
- Design & Pattern Development – Created by Pepe Jeans’ London and Barcelona design teams.
- Fabric Sourcing – Primarily from mills in China, Pakistan, and India.
- Cutting & Sewing – Performed in certified factories following brand QC guidelines.
- Washing & Finishing – Enzyme, stone, ozone, or laser washes applied for signature looks.
- Quality Control – Each production batch is inspected for fit accuracy, wash consistency, and fabric strength.
Sustainability Practices in Pepe Jeans’ Supply Chain
Pepe Jeans has integrated sustainability goals into its operations, aiming to meet growing consumer expectations for eco-responsible fashion. Key initiatives include:
- Better Cotton Initiative (BCI) membership for sustainable cotton sourcing.
- Water-Saving Denim Finishing using laser and ozone technology.
- Recycled Fibers – Increased use of post-consumer and pre-consumer cotton.
- Chemical Management – Restricted Substances List (RSL) compliance and eco-friendly dyes.
- Supplier Audits – BSCI and Sedex certifications for labor and environmental standards.
While Pepe Jeans has made progress, independent studies (e.g., Fashion Transparency Index) note that the brand still has room to improve in public supply chain transparency — leaving space for truly transparent OEM manufacturers to stand out.
What Is the Most Durable Brand of Jeans? (Comparative Insights)
While Pepe Jeans excels in mid-range durability, brands like Levi’s Vintage Clothing, Naked & Famous, and A.P.C. often top “most durable” lists due to 100% raw selvedge and heavier weights. However, Pepe strikes a balance:
• Price-to-Performance Ratio: Offers near-premium durability at 20–30% lower MSRP
• Design Innovation: Whisker patterns and abrasions engineered for minimal fiber damage
• Scalability: Consistent results across small and large production runs
Table: Durability Benchmarks Comparison
| Brand | Abrasion (Martindale) | Tensile Strength (N) | 20-Wash Shrinkage (%) |
| Pepe Jeans (core) | 30,000 | 2600 | 2.5 |
| Levi’s Vintage Clothing | 45,000 | 3200 | 2.0 |
| Naked & Famous | 50,000 | 3000 | 2.2 |
| Standard Fast-Fashion Brand | 18,000 | 2000 | 5.5 |
Critically, durability isn’t just raw numbers—it’s how a garment wears, fades, and retains its shape over time. Pepe’s blend of lab rigor and consumer trials ensures their jeans deliver both immediate comfort and long-term resilience. When you’re developing your own line at Newasia Garment Co.,Ltd., you can adopt similar test protocols or tailor them—ensuring your custom joggers, baggy jeans, or plus-sizes meet or exceed these standards.
Choose Newasia Garment Co.,Ltd. The Real Veteran for Startup Clothing Brands
Different from other clothing manufactures, Newasia Garment Co.,Ltd. is committed to providing better and better services to help grow your business.
- Direct Factory, No Middle Man
- One-Stop Services, 5 Times of Quality Check
- 39 years of extensive apparel manufacturing experience
- 140 Production lines, Hundreds of Equipment
- High Customer satisfaction, High Repeat Order Rate
We sincerely invite you to be our next customer.
OUR PROCESS
Why Choose Us?
Loyal Customer base of many clothing brands World Wide
We have served over 200 customers.
12,000 skilled employees and 140 production lines.Dedicated Design
Low Minimum Order Quantities 100PCS each Size is acceptable.
Factory pricing directly for made to order stuff, no middle man.
With latest communication tool: Whatsapp.
Our total daily production capacity exceeds 100,000 pieces
Timely factory news could be referred to customer.
How Do We Guarantee the Quality
Our quality assurance begins with designing and planning, then continues through every step of the production and post-production inspections. Delivery is not an ending. We still offer money-back guarantee for quality issues.
When sourcing fabrics, we will check all related fabric certificates from our suppliers.
We make sure the fabric is well pre-washed to meet the standards before cutting.
All our workers are well-trained and have many years of experience in the garment industry. They are all local workers with high stability.
Our quality team will follow SOPs to conduct five times of quality checks before shipping.
Clothing Manufacturer – Customized Clothing Solutions For Every Concept
We deliver fully integrated, end-to-end apparel manufacturing that seamlessly blends design intent with technical execution. Our in-house fabric R&D lab develops proprietary textiles—from advanced performance blends to sustainable cottons and recycled polymers—ensuring material innovation aligns with your brand’s aesthetic and functional needs.
Through precision pattern engineering and fabric mapping, we create tailored through relaxed silhouettes optimized for drape, movement, and consistency. Each collection is supported by comprehensive development services: tech pack preparation, size grading, garment dyeing, custom washes, and specialty finishes. With full control over the entire supply chain—from yarn to final garment—we guarantee quality, scalability, and brand integrity across every piece we produce.
Trusted Certificates：
Trusted by Global Clients
custom high-end clothing
1. Key Manufacturer for leading global streetwear brands
2. 90% repeat clients, 30% partnerships over 10 years
1. Annual output of 30 million pcs
2. Intelligent supplier management system
1. Over 200 premium fabric options
2. Service of 500 + brands, 1500 + Annual Designs
1. MOQ from 100 pcs per color
2. Fast reorders & quick delivery
Fabrics, Trims, and Hardware
Endless Possibilities: Choose the Perfect Denim Fabric, Trims, and Hardware to Bring Your Design to Life
Our extensive selection of denim fabrics allows you to choose the right texture, weight, and finish for your designs. From classic raw denim to stretch denim, and washed denim to colored denim, we offer a variety of fabric options to suit your style.
In addition to fabrics, we also offer a wide array of trims and hardware options, including:
- Buttons & Rivets: Select from various metals, finishes, and designs, from classic copper to matte black or brass.
- Zippers: Choose the ideal zipper length, style (metal or plastic), and color to enhance the design of your denim pieces.
- Labels & Patches: Customize your brand’s look with fabric, leather, or synthetic labels and patches, with options for embossing, printing, or stitching.
Custom Denim Clothing
✔Jeans, jackets, skirts, overalls, and more.
✔Fully customizable designs, washes, and finishes to match your brand’s identity.
End-to-End Production
✔From fabric sourcing and design consultation to manufacturing and packaging, we handle every step in-house.
Logo and Branding Integration Services
✔Multiple branding options, including embroidery, printing, heat transfers, and laser etching.
Packaging Solutions
✔Custom labels, hangtags, and branded packaging for a professional finish.
Flexible Order Quantities
✔Minimum order quantity (MOQ) of 100 pieces per style, perfect for startups and established brands alike.
Sustainability Commitment
✔Sustainable. Ethical. Innovative.
We can provide
We are a clothing manufacturing group that focuses on producing high-quality clothing and adhering to the concepts of environmental protection and sustainable development.
Fully custom garments, designed and produced to your specifications by a trusted clothing manufacturer.
Jackets | Denim | streetwear | Sports wear | And more
MOQ: Starts at 300 pieces per model/color
Personalize our premium blank apparel with prints, embroidery, labeling, and more, from a reliable garment manufacturer.
MOQ: 100 pieces per model/color.
High-quality, ready-to-brand apparel Made in China in our clothing manufacturer for startups for premium garments.
No MOQ | No minimum quantities
What Printing Methods Do We Use in Our OEM Clothing Manufacturing Process?
See how we print your clothing here
Ideal for large, complex designs but is only compatible with light fabrics such as polyester.
A top choice for consumers looking for bulk printing designs in a short amount of time.
Best for high-quality, photo-realistic, and colorful designs. It is particularly suited for promotional events, novelty gifts, etc.
For high-quality mass production, this is an excellent choice. But it may not be suitable for every type of printing.
Perfect for consumers who prefer small order quantities and want to experiment with various styles.
It can produce easy-to-maintain, low-cost, and prints that are compatible with all types of fabrics.
Partner Spotlight: Newasia Garment Co., Ltd.
With over 39 years of global experience, Newasia Garment Co., Ltd. is a trusted OEM and ODM clothing manufacturer specializing in denim, casualwear, and streetwear — producing for leading global brands such as Levi’s, Lee, Uniqlo, American Eagle, and H&M.
Our factory in China offers a vertically integrated supply chain with in-house washing, embroidery, printing, and finishing capabilities — allowing us to meet Pepe Jeans-level standards for quality and speed.
Our Core Denim Manufacturing Services
- OEM / ODM Production: Custom jeans manufacturing with your branding.
- Fabric Sourcing: Premium denim from China, Pakistan, and Turkey.
- Custom Wash Techniques: Vintage, distressed, acid, enzyme, or eco-laser washes.
- Private Label Support: Design, labels, trims, packaging, and hangtags.
- Small MOQ Flexibility: Minimum order starting from 100 pieces per style.
- Fast Turnaround: Standard lead time 15–30 days, rush orders available.
- Global Export: Serving clients across Europe, North America, and Asia.
Certifications
- BSCI & ISO 14001 – Ethical labor & environmental management.
- GRS & OEKO-TEX® – Recycled materials & safe chemical processing.
- GOTS – Organic cotton compliance.
💡 If you admire the quality of Pepe Jeans, we can help you produce jeans at the same global standard — customized to your brand’s identity.
Why Choose Us as Your Jeans Manufacturer
| Advantage | Description |
|---|---|
| Low MOQ | Perfect for startups & boutique labels — from 100 pcs per style. |
| Premium Quality | Same sewing precision and wash effects as leading brands. |
| Fast Delivery | 15–30 days standard |
| Sustainability | Eco-washing, recycled fabrics, waste-reduction programs. |
| End-to-End Support | From fabric R&D to finished packaging. |
Newasia Garment – OEM Partner for Global Brand-Inspired Collections
At Newasia Garment, we support emerging and established brands in creating denim and apparel collections inspired by global trends—blending premium materials, innovative techniques, and scalable production with a low MOQ advantage.
Why brands trust us:
- Low MOQ: Start from 100 pcs per style
- Premium Fabrics: Organic cotton, recycled blends, Turkish and Japanese denim
- Advanced Washes: Laser, ozone, enzyme, and eco-friendly finishes
- End-to-End Branding: Custom labels, packaging, embroidery, and prints
- 39+ Years of Expertise: Trusted by Levi’s, Lee, AEO, and Uniqlo
Key Features of Trend-Driven OEM Production
| Feature | Why It Matters | Newasia Garment Solution |
|---|---|---|
| Modern Fits | Meets diverse market preferences | Slim, relaxed, oversized, cropped, gender-free |
| Eco-Friendly Options | Meets demand for sustainable fashion | GRS, OEKO-TEX® fabrics, water-saving washes |
| Custom Washes & Finishes | Enhances style and uniqueness | Laser engraving, eco-bleach, vintage treatments |
| Full Brand Customization | Builds brand identity seamlessly | Private labels, custom tags, embossed hardware |
| Scalable MOQ | Fits startups and scaling brands | 100 pcs – bulk orders supported |
OEM vs. Generic Manufacturing
| Criteria | Generic Supplier | OEM Partner (Newasia Garment) |
|---|---|---|
| MOQ | 500–2000 pcs | 100 pcs per style |
| Material Sourcing | Standard options | Global fabric access + in-house R&D |
| Wash & Finish Tech | Limited basic options | Laser, ozone, e-flow, sustainable processes |
| Customization Level | Low | Full branding, fit, fabric, and finish control |
| Quality Assurance | Variable | 6-stage inspection, international certifications |
✅ Ideal for brands that:
- Want to align with US, EU, or Korean streetwear and fashion trends
- Need low MOQs to test new designs or enter new markets
- Value sustainability without compromising style
- Seek end-to OEM support from design to delivery
Ready to build a standout collection with a manufacturing partner that scales with you?
📩 Contact Newasia Garment today — let’s bring your vision to life with quality, flexibility, and speed.
FAQ: Pepe Jeans Manufacturing & OEM Services
Q1: Who manufactures Pepe Jeans?
Pepe Jeans partners with independent factories across India, China, Bangladesh, and Turkey. The brand’s largest hub, Pepe Jeans India Ltd., manages a significant portion of its global production.
Q2: Can I manufacture jeans similar to Pepe Jeans?
Yes. At Newasia Garment Co., Ltd., we produce custom denim following similar techniques — heavy-weight fabrics, authentic washes, and premium hardware — tailored for your private label.
Q3: What is your MOQ?
Our minimum order quantity starts from 100 pcs per style per color. For best cost efficiency, 300 pcs is recommended.
Q4: How long is production time?
Custom jeans: 15–30 days after sample approval.
In-stock styles: Ships within 3–7 days worldwide.
Q5: What customization options are available?
- Fabric weight (10–14 oz)
- Wash and distress level
- Stitching color and rivet type
- Branding (labels, leather patches, packaging)
Q6: Do you offer sustainable denim options?
Yes — recycled cotton, organic fabrics, OEKO-TEX® certified dyes, and water-saving wash systems.
Conclusion
Pepe Jeans’ global manufacturing system showcases how iconic denim brands balance design, cost, and sustainability through worldwide partnerships.
As the denim industry evolves, transparency and efficiency will define the next generation of suppliers.
Newasia Garment Co., Ltd. stands as a manufacturing partner capable of delivering Pepe Jeans-level quality — offering OEM/ODM jeans production, sustainable sourcing, and rapid delivery for fashion brands of all sizes.
📌 Ready to build your denim brand?
Contact us today to develop your custom jeans line with premium craftsmanship, ethical production, and factory-direct pricing.