As a premium denim and casualwear brand rooted in Italian heritage, Diesel operates at a unique intersection of craftsmanship and scale. This position raises important questions about its environmental impact and commitment to sustainable manufacturing.As sustainability becomes a defining factor in global fashion, many industry professionals search for “Diesel Italian clothing manufacturer green efforts” to understand how Diesel integrates environmental responsibility into its production system.
Diesel is not only an Italian fashion brand — it is also a brand that has placed sustainability at the core of its manufacturing decisions.its green efforts—particularly within its core Italian manufacturing base—are a mix of genuine innovation and significant shortcomings.
Newasia Garment Co.,Ltd. is also a manufacturer for Diesel, offering customizable alternatives with innovative green craft. We are also a partner of brands such as American Eagle Outfitters, Uniqlo, Gap, Zara, Levi’s, and Lee, specializing in tailored apparel. We can customize sustainable clothing, ensuring high-quality green production craft at competitive costs—ideal for brands with low MOQs.
The Foundation: Why Italian Manufacturing Matters for Sustainability
Italy’s manufacturing ecosystem offers inherent advantages for sustainable production:
- Proximity to Design & R&D: Allows for tighter control over material selection and process innovation.
- Skilled Artisanship: Enables repair, refurbishment, and high-quality construction that extends garment life.
- Strict EU Regulations: Factories must comply with stringent European environmental and chemical management laws (e.g., REACH).
However, these advantages do not automatically translate into industry-leading sustainability. Diesel’s efforts must be evaluated against its actual practices and transparency.
Why Sustainability Matters to Diesel as an Italian Fashion Brand
Diesel’s sustainability strategy is deeply connected to its Italian roots.
Italian manufacturing traditionally emphasizes:
- Long-lasting garment quality
- Responsible material usage
- Skilled craftsmanship over disposable fashion
For Diesel, sustainability is not separate from design — it is embedded in how garments are developed, washed, finished, and delivered.
Diesel’s Green Initiatives in Italian Manufacturing: The Claims
Diesel has implemented several initiatives focused on reducing the environmental footprint of its production, particularly in denim:
| Initiative | Claimed Benefit | Implementation in Italian Operations |
|---|---|---|
| Eco-Friendly Denim Washes | Reduction of water, energy, and chemical use. | Use of ozone washing, laser finishing, and e-flow (nanobubble) technology in partner laundries to minimize traditional resource-intensive methods. |
| Material Innovation | Lowering reliance on virgin, resource-intensive materials. | Introduction of Diesel’s “For Responsible Living” capsules, using organic cotton, recycled cotton, and recycled polyester in selected lines produced in Italy. |
| Durable Design & Repair | Promoting circularity and longevity. | Diesel’s “Denim Authority” repair service in flagship stores (including Milan), extending the life of its premium Italian-made jeans. |
| Supply Chain Shortening | Reducing carbon emissions from logistics. | Manufacturing high-value, trend-sensitive items in Italy for the European market minimizes long-haul shipping. |
Key Sustainability Practices Used by Diesel’s Manufacturing Partners
Diesel does not operate alone. Its green commitments are enforced through strict requirements for all manufacturing partners.
Factories producing for Diesel must demonstrate:
- Water recycling systems
- Waste management protocols
- Transparent supply chain documentation
- Regular third-party audits
These standards apply whether production happens in Italy or abroad.
Critical Gaps & Shortcomings in Diesel’s Green Profile
Despite these initiatives, Diesel’s overall sustainability performance is hampered by major systemic issues:
| Shortcoming | The Reality | Impact on “Green” Credibility |
|---|---|---|
| Low Proportion of Sustainable Materials | The vast majority of Diesel’s collections (estimated >80%) still use conventional cotton and polyester. Its sustainable capsules represent a minority of output. | Green efforts appear as marketing-led “drops” rather than a core business transformation. |
| Lack of Transparent Reporting | Diesel does not publish comprehensive data on key metrics: water consumption per garment, carbon footprint of Italian factories, chemical management, or percentage of recycled water in washes. | Claims of “eco-friendly” processes cannot be independently verified, leading to potential greenwashing accusations. |
| Absence of Robust Certifications | Italian-made Diesel products largely lack third-party certifications that validate environmental claims (e.g., EU Ecolabel, Bluesign®, Cradle to Cradle Certified®). The brand is not a B Corp. | Reliance on self-declared claims without independent verification undermines trust. |
| Focus on Efficiency, Not Circularity | Initiatives focus on “doing less bad” (reducing water in washes) rather than building a closed-loop system. There is no large-scale take-back, recycling, or resale program for end-of-life Italian-made garments. | The model remains linear: produce, sell, discard. This contradicts the principles of a circular economy. |
| High Carbon Cost of Premium Materials | The brand’s luxury positioning relies on materials like Italian-milled selvedge denim and leather, which have high embedded carbon and environmental costs, even if produced locally. | The “Made in Italy” premium does not equate to a “low-impact” premium. |
Newasia Garment Co., Ltd.: Partner of Diesel, Delivering Green Manufacturing Excellence
As an manufacturing partner of Diesel, Newasia Garment Co., Ltd. fully aligns with the brand’s “For Responsible Living” sustainability vision and rigorous quality benchmarks. We integrate Diesel’s core requirements for environmental responsibility and craftsmanship into every production stage, serving as a reliable pillar in its global supply chain.
What We Deliver for Diesel & Partner Brands
Leveraging our deep collaboration with Diesel, we provide end-to-end manufacturing solutions tailored to the brand’s iconic aesthetic and sustainability goals:
- Diesel-Specific Craftsmanship: Specialized production for denim and apparel lines, including the brand’s signature washes, distressed finishes, and precision stitching—upholding the rebellious luxury spirit that defines Diesel.
- Full-Cycle OEM/ODM Support: From fabric development (aligned with Diesel’s preferred materials matrix) to final packaging, we handle customizations such as recycled fiber blending, laser distressing, and branding details that meet Diesel’s standards.
- Supply Chain Transparency: Real-time production tracking and comprehensive audit reports, ensuring full visibility for Diesel across material sourcing, production processes, and finished product validation—consistent with the brand’s commitment to integrity.
- Scalable Production Capacity: Balancing high-volume output for mainstream collections with artisanal attention to detail for limited editions and “Handcrafted Selection” pieces, supporting Diesel’s diverse product strategy.
Green Manufacturing Efforts Aligned with Diesel’s Sustainability Goals
We embed Diesel’s net-zero commitments and circular economy principles into our operations, with green initiatives validated by our partnership:
- Water Conservation: Adopt waterless indigo dyeing and low-water washing systems (reducing water use by up to 90% vs. traditional processes) and rainwater harvesting for non-production needs—mirroring Diesel’s water responsibility targets.
- Low-Carbon Energy Solutions: 100% renewable electricity powering production lines (including on-site photovoltaic systems), aligned with Diesel’s goal of net-zero GHG emissions in direct operations by 2030.
- Circular Material & Waste Management: Incorporate recycled fibers (minimum 20% from pre-consumer cutting waste) into denim production, and implement closed-loop waste segregation systems—supporting Diesel’s textile recycling projects and circular value chain.
- Controlled Chemical & Compliance Standards: Strict chemical management adhering to Diesel’s code of conduct, with OEKO-TEX® 100 certification for materials; third-party audits (BSCI, SMETA) ensuring ethical labor practices and environmental safety, as required by Diesel.
Proven Partnership & Global Credibility
Beyond our collaboration with Diesel, Newasia is a trusted manufacturing partner for global leaders including American Eagle Outfitters, Uniqlo, Zara, Gap, Levi’s, and Lee. These partnerships, paired with our Diesel-aligned green practices, demonstrate our ability to consistently deliver on premium quality, sustainability, and operational excellence—making us an indispensable extension of Diesel’s supply chain.
Key Reasons to Work With Us
- Low MOQ & Fast Turnaround
- 100pcs minimum order – Perfect for testing designs or small businesses.
- 5-10 days for sample and 15-30 days to produce – Quick delivery without compromising quality.
- Screen printing, embroidery, DTG, Rhinestone Application – Choose the best method for your logo.
- Free design support – Our team helps optimize artwork for the best results.
- Located in the heart of China’s textile hub(Guangzhou), ensuring fast material sourcing & lower costs.
- 2000+ fabric options – From organic cotton to performance blends.
- Quality You Can Trust
- Strict QC process – Every piece inspected before shipping.
- OEKO-TEX®, ISO and BSCI certificate – Safe, durable, and eco-friendly materials.
Global Shipping & Easy Communication
- Door-to-door logistics (DDP available).
- 24/7 support via WhatsApp, Email, WeChat.
Why Brands Look for Better Clothing Manufactturer
Struggling with fit inconsistency or delayed deliveries? Newasia Garment Co.,Ltd. solves common apparel sourcing problems through expert tech pack translation, premium fabric matching, and dependable timelines.
| Brand Challenges | Newasia Garment Co.,Ltd. Solution |
|---|---|
| Shrinking or pilling after washing | Fabric pre-wash + AQL 2.5 QC system |
| Inconsistent fit across sizes | Professional patternmakers & CAD grading |
| Basic fabric sourcing with limited finish | High-end brushed, garment-dyed, ribbed options |
| No design support for lifestyle branding | Trend-based mockups + design aid |
Sustainable Fabrics & Precision Craftsmanship
If you’re upgrading your clothing product line, we provide advanced stitching and premium fabric options like laser-bonded seams — tailored for Western body types and luxury fit.
Four-needle six-thread stitching
Provides strong, flexible seams that resist tearing and ensure long-lasting wear — ideal for high-stretch yoga movements.
Laser cutting, bonded seams
Delivers clean, precise edges and smooth finishes without irritation. Bonded seams enhance comfort and create a sleek, modern look.
Silicone / Embroidery / Heat Transfer
Multiple logo options to match your brand aesthetic. From subtle silicone prints to premium embroidery, all techniques ensure durability and style.
Naked feel, buttery-soft fabric
Ultra-soft, second-skin texture that feels weightless yet supportive. Perfect for luxury yoga collections demanding both comfort and performance.
Why Choose Newasia Garment Co.,Ltd. as Your Custom Clothing Manufacturer?
39 years of experience
Founded in 1986, Newasia Garment Co.,Ltd. is one of China’s leading custom clothing manufacturers. We have a deep understanding of production processes, design needs, and industry trends, enabling us to consistently deliver high-quality,innovative products.
R&D and Design
Innovation is at the heart of whatwe do. Our R&D team workstirelessly to bring market-leading products to life. Fromfabric research to garmentdesign, we stay ahead of thecurve by continuously exploringnew trends and materials.
Sustainable Production
We are committed to sustainable production and prioritize environmental protection. Our production processes minimize waste, reduce energy consumption, and use environmentally friendly materials whenever possible.
Self-Owned Factory
Our factory is equipped with multiple advanced automated equipment, 12,000 skilled employees, a daily production capacity of over 100,000 pieces, 140 production lines, and fast turnaround
Small-Batch Customization
Our fully equipped factory can handle small-batch clothing orders with quick delivery,offering high flexibility. This makes us an ideal partner for startups or businesses with unique customization needs.
Complete Industrial Chain
We have a complete industrial chain from yarn to garments,which enables us to maintain strict quality control at every stage of manufacturing, shorten delivery time, while meeting customers’ specific requirements.
Certified Professional Clothing Producer
We are very proud of these certificates! They represent Newasia Garment Co.,Ltd. ’s amazing achievements and accreditations. They show how much we care about quality, safety, and professionalism.
We’re proud to say that we have obtained BSCI and ISO 90001 certificates, and inspection certificates for filling materials such as down and cotton. We follow international standards throughout our production process and take responsibility for the quality of our products.
As one of China’s leading clothing manufacturers, we are pleased to be recognized by respected organizations. These certifications underscore our reliability as a trusted supplier to the global apparel industry.
Trusted Certificates：
Why Choose Us
 Independent base We have our own laboratory and can independently develop fabrics , China  Professional certification Certification: ISO 9001, ISO 14001，BSCI，GRS |  Full-equipped Full-equipped, from fiber manufacturing, yarn spinning, weaving, dyeing and processing to finished product production  Rich experience Professional, large and experienced design team, combined with the latest artificial intelligence technology |  Our Facilities 12,000 skilled employees, daily production capacity exceeds 100,000 pieces  Fashion exhibition Participated in domestic and foreign fashion weeks and exhibitions many times |
Trusted by Global Clients
Frequently Asked Questions
Q1: What is your Minimum Order Quantity (MOQ)?
We specialize in flexible production solutions to support emerging brands and growing businesses.
- For highly customised or technical garments (such as specialised denim washes or intricate embroidery), MOQ requirements may range from 200 to 300 units.
- Our standard MOQ ranges from 100 to 300 units per design, depending on fabric availability and production complexity.
- For best pricing efficiency, MOQ is typically based on 300 per style per colour.
- You can mix colors and sizes within the same style and fabric for greater flexibility.
Q2: What Services Do You Offer?
We provide full-cycle fashion support, including:
- Sourcing: Local and global raw material, fabric R&D, and procurement (trims) with cost optimization.
- Manufacturing: Custom manufacturing with quality control checkpoints.
- Design & Development: Assistance with tech packs, trend research, and collection building.
- Logistics: Shipping coordination to your warehouse or 3PL.
- Sustainability Consulting: Eco-fabric sourcing, ethical production planning.
Q3: Can I Customize My Designs Fully?
We work with both OEM (your design, our production) and ODM (our templates customized for you) models. Customization options include:
- Fabric type and color
- Fit and sizing
- Printing (screen, DTG, sublimation, embroidery)
- Accessories (zippers, buttons, cords)
- Labels, hangtags, branded packaging
Q4: What are your sustainability practices?
We’re committed to responsible manufacturing through:
- Waste reduction programs and ethical labor practices (BSCI certified)
- GOTS-certified organic cotton and recycled material options
- OEKO-TEX® certified dyes and processing
- Energy-efficient production technology
Q5: What Are Your Lead Times?
For in-stock items: ships worldwide within 3–7 days For custom orders: production lead time 15–30 days Urgent / Express Options: Available at a premium. Timing can vary depending on fabric development, approval cycles, and order complexity.
Q6: What is your production capacity?
Our facility employs 12,000 skilled employees, daily production capacity exceeds 100,000 pieces. We handle orders from 100 pieces to 50,000+ units across:
- Activewear and sportswear
- Denim and casual wear
- Children’s clothing
- Technical apparel
Q7: Where are your garments produced?
Our headquarters are based in China, where we operate our own vertically integrated factory. Our infrastructure and strategically placed worldwide manufacturing facilities allow us to offer extremely competitive pricing for fully custom clothing. offer flexible production options tailored to your needs. All manufacturing is supervised by our quality control team to ensure consistent standards.
Conclusion
Diesel’s green efforts are not symbolic — they are operational, measurable, and enforced across its manufacturing network.
While Italy remains central to Diesel’s identity, sustainability is achieved through a global ecosystem of manufacturers capable of meeting Italian standards.
Manufacturers like Newasia Garment Co., Ltd., with decades of experience serving top international brands, demonstrate how Diesel-level green manufacturing can be achieved at scale — delivering both environmental responsibility and commercial viability.Looking for a manufacturing partner committed to genuine, transparent, and scalable sustainable practices?
Newasia Garment is dedicated to integrating eco-innovation at every stage, from material sourcing to production, backed by clear metrics and certified standards.